« It's Google's Turn | Main | Work From Home »

August 29, 2005

Ease of use

John Boddie at HBS talks about Apple's strategy of new product introduction-

Apple smartly surveyed the marketplace and discerned that any competitive software platforms would win or lose based on ease of use.

Ease of use is a big deal. It's all about playing to the user's emotions and empowerment.

August 29, 2005 in Emerging Technologies | Permalink


TrackBack URL for this entry:

Listed below are links to weblogs that reference Ease of use:


The comments to this entry are closed.