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August 20, 2005
MenWay like SafeWay
There are very few chores as boring as weekend grocery shopping. I always wondered why there is no strong focus on solving this problem which is very specific to middle age men (if I can start calling myself that).
Retailers spend so much money designing fancy aisles, putting NCR self-checkout machines and nowadays in creating sensory good-luck-to-your-privacy ambience. I wonder what it will take to make grocery shopping experience more like a trip to Starbucks or to Fry's. Why can't they pull me in versus me dragging myself !
I am sure there will some crazy and smart entrepreneur who will go out and create a niche retail business model targeting 30 to 40 year old male demographics and his value proposition will be totally experiential. I am envisioning aisles loaded with iPods, Broccoli, USB Flash drives and sharing floor space with DVDPlay, Car wash drive-ins among other things.
August 20, 2005 in Emerging Technologies | Permalink
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Comments
Dude..hitting middle age is it :))Posted by: sada | Aug 21, 2005 7:42:32 PM
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