AttentionTrust

Understanding Attention related issues requires attention. Lots of it. Explanation of the need to manage attention properly should not require lot of attention.

I would say Andrew Teman is not off-the-mark in asking for more details on the AttentionTrust project (or company).  Rather abrasive comment was this which I think is broadly applicable to lot of things happening on the blogosphere -

I honestly believe that if someone like Seth Goldstein farted in a mic, recorded it as a .fart file, call it fartcasting, within 5 minutes, everyone on the open media 100 would be hailing it as world changing in a semi co-ordinated cyber circle jerk complete with sloppy track-backs.

Main point is about the purpose of AttentionTrust project. I signed up for this and my "site got approved" (I am still wondering what that means!).  I have no idea what this means. Hopefully I will get to know more about it as this project evolves.

      

I signed up because I want to understand how Attention is managed in the conversational threads and what sort of protocols, filters, meme etc play into managing that.  One of our customer is a specialty medical consulting firm based out of Boston. They are getting loads of "healthy patients" looking for guidance on managing attention. Though those are mostly ADD situations.

Why is attention a big problem ? On average a women looses $10000 a year due to attention related productivity issues and women executives close to $40k a year (I dont have stats for men but I would say it should be similar).  This doesnt include cost of relationship damages.
As our society evolves and we technology folks attach  RFID, Sensors, Tags, URLs, Wifi and add-your-favorite-jargon etc to every imaginable piece of matter. 

Perception and cognitive abilities will be pushed severely and will be required  to be managed in parallel. Our biological limitations will be exposed and we will be investing more and more of our resources into future Modofinils.

About AttentionTrust, I will be waiting for more details.

ps: I was distracted 4 times while writing this post.  I distracted myself from other task to write this post !