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April 14, 2005

Attention allocation is an ongoing struggle

Steve Gillmor gives more insight into this emerging concept:

This is the subscription economy we’re talking about. Not the Blogosphere so much as the Syndisphere. In this ecosystem, the contract is based on continued attention, not captured attention. It leverages a form of broadcast couch potato dynamics, where inertia keeps you tuned from ER to Leno to Today. When CSI broke that cycle, it was a big deal. In the Syndisphere once you’ve signed on, it takes more effort than it’s worth to sign off. Unsubscribing requires real motivation.

Economic model is still a work-in-progress here. When vendors mix information with advertisement they are effectively adding to the reader's cognitive load. Current users of Bloglines or Technorati may not be a good sample to evaluate how much is the optimum feed load.  More syndication choices to end-users and smart filtering should ease this burden on the attention.

April 14, 2005 in Emerging Technologies | Permalink


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