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December 31, 2004

Recommendation leads to commerce

Chris Anderson expanding on the Long Tail concept:

I think narrow-focus blogs and other microsites with high trust amongst their readers will be an essential compliment to recommendations within commerce sites. The first can create demand from scratch by interjecting recommendations into an otherwise interesting stream of content; the second steers it once a consumer is already in buying mode.  Both are great at encouraging consumers to explore down the Tail with confidence, pulling diamonds from the rough, wheat from chaff and signal from noise.

Subtle recommendation is what will link A-list blogger's content to the commerce.  I am already seeing some bloggers with good traffic doing not-so-subtle favors.  Though I don't see how anybody can avoid this development

December 31, 2004 in Emerging Technologies, Enterprise software, social computing | Permalink

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