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November 03, 2004

Social Customer Manifesto

Another meme about to acquire its Newtonian characteristics - Social Customer Manifesto (on the lines of Cluetrain Manifesto).

Based on the similar thought processing we started SocialCRM project.

Written by Christopher Carfi, (CEO of Cerado) here is the manifesto :

I want to have a say.
I don't want to do business with idiots.
I want to know when something is wrong, and what you're going to do to fix it.
I want to help shape things that I'll find useful.
I want to connect with others who are working on similar problems.
I don't want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)
I want to buy things on my schedule, not yours. I don't care if it's the end of your quarter.
I want to know your selling process.
I want to tell you when you're screwing up. Conversely, I'm happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.
I want to do business with companies that act in a transparent and ethical manner.
I want to know what's next. We're in partnership…where should we go?

This is just the begining, as I mentioned in the previous post. We need factcheck.org-equivalent to level the playing field in enterprise software and technology world in general.

Some of the co-creation points were wonderfully explained by CK Prahlad in his book.

November 3, 2004 in Emerging Technologies | Permalink


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