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April 28, 2004

Prescription for business innovation

Dave Pollard on the 'Prescription for Business Innovation'.

1. Listen broadly for ideas.
2. Listen to "pathfinder" customers, competitors, and colleagues.
3. Listen to the front lines.
4. Understand who your actual and potential customers are.
5. Understand and respect what end-consumers want and need.
6. Understand what immediate customer will need.
7. Understand why these wants and needs aren't already met.
8. Organize those with a stake in solving the problem.
9. Organize the program for solving the problem.
10. Organize the resources needed to solve the problem.
11. Create an environment and capability for innovation.
12. Create lots of alternative solutions.
13. Experiment: Try many things, learn fast from failures, tinker, iterate, combine, transfer.
14. Listen to potential customers and help them imagine.
15. Listen to acceptance criteria -- the "if"s.
16. Listen to "what could go wrong."
17. Design: Consider customer-valued attributes, cost, intuitive ease of use, ease of change, ease of enhancement.
18. Make the final go/no-go decision, then implement.

April 28, 2004 in Entrepreneurship | Permalink


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