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October 20, 2003

Get naked

Management guru Don Tapscott writes about the need for organizations to adopt the concepts of "Naked Corporation" . I dont think there is anything new in this philosophy apart from the fact that there is an attempt to paint this as next management fad to adopt. Anybody who is closely following the impact of blogging, shared/open source involvement in corporations will take this prescription as an obvious one:

Greater transparency, Mr Tapscott argues, is an unstoppable force. It is the product of growing demand from everybody with an interest in any corporation—what he calls its “stakeholder web”—and of rapid technological change, above all the spread of the internet, that makes it far easier for firms to supply information, and harder for them to keep secrets. (Firms now know that their internal e-mail may one day become public knowledge, for instance, and many big companies must co-exist with independent websites where employees can meet anonymously to air their grievances.) With greater transparency, says Mr Tapscott, will come greater accountability and better corporate behaviour. Rather than engage in futile resistance to it, firms should actively embrace transparency, and rethink their values and generally get in better shape. “If you're going to be naked, you'd better be buff,” is how he sums up his argument, ever aware of the need for a colourful soundbite

October 20, 2003 | Permalink


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