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September 28, 2003

HBR case study on blogging

HBR came out with the interesting case study on how blogging at the grassroot employee level is changing how outsiders view companies. Glove Girl is a blogger who publishes good, bad and ugly of the company in a mixed up personal-professional log. Hard to beat the "reach-out" potential of blogging.

Main question is - should Glove Girl go or she should be rewarded for this. Interestingly EMC HR manager thinks she is giving away confidential information. Whereas Wienberger thinks she is reaching out to customers in a way not possible with other means.

September 28, 2003 in Emerging Technologies | Permalink


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